Finding the right customers Archives

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

Your most valuable customers – what you need to know

“I don’t know the key to success, BUT, the key to failure is trying to make everyone laugh” – Bill Cosby, Comedian One of the most important secrets to creating sustainable, profitable growth for your brand and business is to focus your resources on delighting the groups of customers who are the most valuable to […]

Your most valuable customers and the criteria to help you identify them…

It’s widely known that the most efficient and effective way to profitably grow any business is to focus resources on delighting the most valuable groups of customers. If your brand/business is successful in achieving this, it is likely to be growing 2.5x faster than the competitors who are not so successful at delighting these people. […]

Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!

“All successful businesses need a strong brand.” – Karen Brady. Yes, that’s ALL businesses – yours included! Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]

Marketing without a brand strategy is like fishing in the dark without the right hook and bait!

Many of the small to medium-sized business owners I meet refer to frustration when talking about their experiences of marketing – frustration that their marketing activities aren’t making more of a significant contribution to growing their business. It’s a common problem and one that tends to occur because there hasn’t been enough preparation, or guesswork […]

Brand Fans – who are they and why are they vital to the success of your business?

Think about what defines a fan and you’ll probably immediately think about enthusiastic, passionate followers of sport, music, celebrities. But it’s a term that is increasingly becoming associated with brands. Brand fans are the customers/clients who have been surprised or delighted by what a business has done for them, to the extent that they will […]

Business Growth – It’s there for the taking. Seize it!

In an economy characterised by “flat growth”, (Is that not a contradiction in itself?) many business owners and management teams are left wondering if “flat” is the new “growth”. Well, it’s not! It might be an excuse that’s used, or a lowering of company performance expectations “…for the foreseeable future”, but the danger of such […]

Welcome to a new way to grow your business…

…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]