Marketing engine? What? Why? A marketing engine or ‘model’ or ‘system’ is the proven way to profitably market your brand / business. It’s a hugely valuable asset that pays dividends in the short, medium and long term. ‘Proven’ means that it delivers. This means that time, money and expertise have been leveraged to try different […]Continue Reading
“In preparing for battle I’ve always found that plans are useless, but planning is essential.” (Dwight Eisenhower) I’ve been involved in preparing many different types of business strategy over the last 20 years. When I step back and consider what has produced the most successful outcomes, these tips capture what I’ve found to be most […]Continue Reading
If defining successful strategy isn’t challenging enough for most businesses, then implementing the strategy and staying true to it – being ‘on-strategy’ – is another challenge in itself. I’ve been involved in defining and implementing many different types of strategy over the last 20 years. Here are some solid success tips informed by my experience: […]Continue Reading
A valuable lesson for any business Sarah Warby – Board Marketing Director at Sainsbury’s – is on a mission to ‘stop making shopping hard work’. Examples of this new focus are becoming evident – simplifying pricing and promotions and making the website easier to navigate for a better online shopping experience, are just a couple. […]Continue Reading
Hats off to Air New Zealand on two counts… 1. The airline has just been recognised as having the best safety record in the world. Bravo! 2. The airline truly understands how to create brand advocates out of a negative customer experience situation. Commendable! What happened? An aeroplane bound for Auckland from Hawaii has been […]Continue Reading
In an economy characterised by “flat growth”, (Is that not a contradiction in itself?) many business owners and management teams are left wondering if “flat” is the new “growth”. Well, it’s not! It might be an excuse that’s used, or a lowering of company performance expectations “…for the foreseeable future”, but the danger of such […]Continue Reading
Whilst travelling last week, I needed to download and view some attachments on a laptop. I pulled into a service area on the hunt for a wifi zone and ended up in a Little Chef. It’s years since my last visit – a breakfast stop whilst on my way to a sporting event early one Sunday […]Continue Reading
These Color Skins are included inside the theme, and also you can easily create your own one! There are unlimited possibilities!