Latest Thinking
The marketing engine rev counter

Drive progressive profitable growth with a finely-tuned marketing engine – 3 steps

Marketing engine? What? Why? A marketing engine or ‘model’ or ‘system’ is the proven way to profitably market your brand / business. It’s a hugely valuable asset that pays dividends in the short, medium and long term. ‘Proven’ means that it delivers. This means that time, money and expertise have been leveraged to try different […]

Continue Reading
How to stay ‘on-strategy’ – 5 tips for success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

Continue Reading
Your most valuable customers. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Tips and focus points to help you take your business to the next level

Welcome to your first set of success tips and focus points which will help you to take your business to the next level. Over the coming weeks and months, you’ll receive a fresh set of topics to consider and focus on. These are critical building blocks that come together to make a significant difference to […]

Continue Reading
rm Wrestle. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

6 proven steps to strengthen your brand’s proposition

Crafting your brand and enhancing its proposition – where to begin? Being the best solution for specific customers or audiences is a great place to start. But who? And how? Here’s a proven process… Step 1. Identify the most valuable customers for your brand The most valuable customers should not be considered as one group […]

Continue Reading
Your most valuable customers. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Your most valuable customers – what you need to know

“I don’t know the key to success, BUT, the key to failure is trying to make everyone laugh” – Bill Cosby, Comedian One of the most important secrets to creating sustainable, profitable growth for your brand and business is to focus your resources on delighting the groups of customers who are the most valuable to […]

Continue Reading