Brand Fans
How to stay ‘on-strategy’ – 5 tips for success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

Continue Reading
rm Wrestle. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

6 proven steps to strengthen your brand’s proposition

Crafting your brand and enhancing its proposition – where to begin? Being the best solution for specific customers or audiences is a great place to start. But who? And how? Here’s a proven process… Step 1. Identify the most valuable customers for your brand The most valuable customers should not be considered as one group […]

Continue Reading
Your most valuable customers. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Your most valuable customers – what you need to know

“I don’t know the key to success, BUT, the key to failure is trying to make everyone laugh” – Bill Cosby, Comedian One of the most important secrets to creating sustainable, profitable growth for your brand and business is to focus your resources on delighting the groups of customers who are the most valuable to […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London. Brand Success logo

Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!

“All successful businesses need a strong brand.” – Karen Brady.  Yes, that’s ALL businesses – yours included!   Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]

Continue Reading
6 Tips to create a Brand Strategy that delivers x10 growth not +10%. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

6 Tips on how to create a Brand Strategy to deliver 10x, not +10% growth!

Given the choice of ‘pushing on an open door’ or ‘pushing water up hill’, what would you choose? I imagine that most of you will go for the open door, especially if the outcome is likely to be better. Defining a strategy to create +10% growth can often feel like pushing water up hill. But […]

Continue Reading
Create brand fans for business growth | Branding Agency | Brand Success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Brand Fans – who are they and why are they vital to the success of your business?

Think about what defines a fan and you’ll probably immediately think about enthusiastic, passionate followers of sport, music, celebrities. But it’s a term that is increasingly becoming associated with brands. Brand fans are the customers/clients who have been surprised or delighted by what a business has done for them, to the extent that they will […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

A puppy shows that Sainsbury’s new strategy is working well

A valuable lesson for any business Sarah Warby – Board Marketing Director at Sainsbury’s – is on a mission to ‘stop making shopping hard work’. Examples of this new focus are becoming evident – simplifying pricing and promotions and making the website easier to navigate for a better online shopping experience, are just a couple. […]

Continue Reading
Air New Zealand plane. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Air New Zealand compensation – A lesson in creating brand advocates

Hats off to Air New Zealand on two counts… 1. The airline has just been recognised as having the best safety record in the world. Bravo! 2. The airline truly understands how to create brand advocates out of a negative customer experience situation. Commendable! What happened? An aeroplane bound for Auckland from Hawaii has been […]

Continue Reading
Little Chef logo customer experience

Little Chef – A surprising customer experience!

Whilst travelling last week, I needed to download and view some attachments on a laptop. I pulled into a service area on the hunt for a wifi zone and ended up in a Little Chef. It’s years since my last visit – a breakfast stop whilst on my way to a sporting event early one Sunday […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Virgin Holidays serve up Rock Star service

There are some great examples of brand thinking and brand behaviour at Virgin. First came Virgin Atlantic with the legendary and award winning Upper Class service. Now Virgin Holidays has ‘Rock Star’ service. Why am I highlighting this? These are great examples of legendary (talk-about) services that differentiate Virgin from the rest by better understanding and […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London. Brand Success logo

Welcome to a new way to grow your business…

…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]

Continue Reading

Call us on 01306 400 077,  email: hello@brand-success.co.uk  or SKYPE Brand.Success

Sign up here to receive complimentary tips and focus points
to help you take your brand and business to the next level

© Copyright 2021 Brand Success Limited.

Brand Success Limited is registered in England and Wales no.7689667
Old Printers Yard, 156 South Street, Dorking, Surrey, RH4 2HF

Tap here to receive
free e-book

Choose Demo:

Choose Layout:

Choose Version

Light Dark Arabic

Background Pattern

http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/congruent_outline.png http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/footer_lodyas.png http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/logo_x_pattern.png http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/restaurant_icons.png http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/skulls.png http://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/swirl_pattern.png

These Color Skins are included inside the theme, and also you can easily create your own one! There are unlimited possibilities!