Brand Management
How to stay ‘on-strategy’ – 5 tips for success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

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rm Wrestle. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

6 proven steps to strengthen your brand’s proposition

Crafting your brand and enhancing its proposition – where to begin? Being the best solution for specific customers or audiences is a great place to start. But who? And how? Here’s a proven process… Step 1. Identify the most valuable customers for your brand The most valuable customers should not be considered as one group […]

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Your most valuable customers. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Your most valuable customers – what you need to know

“I don’t know the key to success, BUT, the key to failure is trying to make everyone laugh” – Bill Cosby, Comedian One of the most important secrets to creating sustainable, profitable growth for your brand and business is to focus your resources on delighting the groups of customers who are the most valuable to […]

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Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London Your most valuable customers and the best criteria to help you identify them

Your most valuable customers and the criteria to help you identify them…

It’s widely known that the most efficient and effective way to profitably grow any business is to focus resources on delighting the most valuable groups of customers. If your brand/business is successful in achieving this, it is likely to be growing 2.5x faster than the competitors who are not so successful at delighting these people. […]

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Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London. Brand Success logo

Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!

“All successful businesses need a strong brand.” – Karen Brady.  Yes, that’s ALL businesses – yours included!   Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]

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6 Tips to create a Brand Strategy that delivers x10 growth not +10%. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

6 Tips on how to create a Brand Strategy to deliver 10x, not +10% growth!

Given the choice of ‘pushing on an open door’ or ‘pushing water up hill’, what would you choose? I imagine that most of you will go for the open door, especially if the outcome is likely to be better. Defining a strategy to create +10% growth can often feel like pushing water up hill. But […]

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Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

A puppy shows that Sainsbury’s new strategy is working well

A valuable lesson for any business Sarah Warby – Board Marketing Director at Sainsbury’s – is on a mission to ‘stop making shopping hard work’. Examples of this new focus are becoming evident – simplifying pricing and promotions and making the website easier to navigate for a better online shopping experience, are just a couple. […]

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Air New Zealand plane. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Air New Zealand compensation – A lesson in creating brand advocates

Hats off to Air New Zealand on two counts… 1. The airline has just been recognised as having the best safety record in the world. Bravo! 2. The airline truly understands how to create brand advocates out of a negative customer experience situation. Commendable! What happened? An aeroplane bound for Auckland from Hawaii has been […]

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Strategic Management, Strategy Consultant, Strategy Consultancy, Brand Strategy, Small Business, Surrey, London

Business Growth – It’s there for the taking. Seize it!

In an economy characterised by “flat growth”, (Is that not a contradiction in itself?) many business owners and management teams are left wondering if “flat” is the new “growth”. Well, it’s not! It might be an excuse that’s used, or a lowering of company performance expectations “…for the foreseeable future”, but the danger of such […]

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Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Virgin Holidays serve up Rock Star service

There are some great examples of brand thinking and brand behaviour at Virgin. First came Virgin Atlantic with the legendary and award winning Upper Class service. Now Virgin Holidays has ‘Rock Star’ service. Why am I highlighting this? These are great examples of legendary (talk-about) services that differentiate Virgin from the rest by better understanding and […]

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Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London. Brand Success logo

Welcome to a new way to grow your business…

…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]

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