We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]Continue Reading
Crafting your brand and enhancing its proposition – where to begin? Being the best solution for specific customers or audiences is a great place to start. But who? And how? Here’s a proven process… Step 1. Identify the most valuable customers for your brand The most valuable customers should not be considered as one group […]Continue Reading
In a commercial context, brands are all about connecting customers to businesses. Your logo and its ability to send out the right signals about your brand and what it represents is an all-important connecting tool in your business armoury. But it’s not the only tool. To make that logo as powerful as possible and to […]Continue Reading
Many of the small to medium-sized business owners I meet refer to frustration when talking about their experiences of marketing – frustration that their marketing activities aren’t making more of a significant contribution to growing their business. It’s a common problem and one that tends to occur because there hasn’t been enough preparation, or guesswork […]Continue Reading
…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]Continue Reading
These Color Skins are included inside the theme, and also you can easily create your own one! There are unlimited possibilities!