Author: Chris Burton
Brand Success | Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Marketing without a brand strategy is like fishing in the dark without the right hook and bait!

Many of the small to medium-sized business owners I meet refer to frustration when talking about their experiences of marketing – frustration that their marketing activities aren’t making more of a significant contribution to growing their business. It’s a common problem and one that tends to occur because there hasn’t been enough preparation, or guesswork […]

Continue Reading
Create brand fans for business growth | Branding Agency | Brand Success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Brand Fans – who are they and why are they vital to the success of your business?

Think about what defines a fan and you’ll probably immediately think about enthusiastic, passionate followers of sport, music, celebrities. But it’s a term that is increasingly becoming associated with brands. Brand fans are the customers/clients who have been surprised or delighted by what a business has done for them, to the extent that they will […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

A puppy shows that Sainsbury’s new strategy is working well

A valuable lesson for any business Sarah Warby – Board Marketing Director at Sainsbury’s – is on a mission to ‘stop making shopping hard work’. Examples of this new focus are becoming evident – simplifying pricing and promotions and making the website easier to navigate for a better online shopping experience, are just a couple. […]

Continue Reading
Air New Zealand plane. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Air New Zealand compensation – A lesson in creating brand advocates

Hats off to Air New Zealand on two counts… 1. The airline has just been recognised as having the best safety record in the world. Bravo! 2. The airline truly understands how to create brand advocates out of a negative customer experience situation. Commendable! What happened? An aeroplane bound for Auckland from Hawaii has been […]

Continue Reading
Strategic Management, Strategy Consultant, Strategy Consultancy, Brand Strategy, Small Business, Surrey, London

Business Growth – It’s there for the taking. Seize it!

In an economy characterised by “flat growth”, (Is that not a contradiction in itself?) many business owners and management teams are left wondering if “flat” is the new “growth”. Well, it’s not! It might be an excuse that’s used, or a lowering of company performance expectations “…for the foreseeable future”, but the danger of such […]

Continue Reading
Little Chef logo customer experience

Little Chef – A surprising customer experience!

Whilst travelling last week, I needed to download and view some attachments on a laptop. I pulled into a service area on the hunt for a wifi zone and ended up in a Little Chef. It’s years since my last visit – a breakfast stop whilst on my way to a sporting event early one Sunday […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Virgin Holidays serve up Rock Star service

There are some great examples of brand thinking and brand behaviour at Virgin. First came Virgin Atlantic with the legendary and award winning Upper Class service. Now Virgin Holidays has ‘Rock Star’ service. Why am I highlighting this? These are great examples of legendary (talk-about) services that differentiate Virgin from the rest by better understanding and […]

Continue Reading
Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London. Brand Success logo

Welcome to a new way to grow your business…

…with Brand Success! Applying a brand approach will put you and your business in a great place from which to generate new, profitable sales growth and add real value to your brand. Clearly the UK economy is emerging from a long recessionary period. If you haven’t done so already, now is the time to re-assess your business […]

Continue Reading

Call us on 01306 400 077,  email: hello@brand-success.co.uk  or SKYPE Brand.Success

Sign up here to receive complimentary tips and focus points
to help you take your brand and business to the next level

© Copyright 2024 Brand Success Limited.

Brand Success Limited is registered in England and Wales no.7689667
Old Printers Yard, 156 South Street, Dorking, Surrey, RH4 2HF

Tap here to receive
free e-book

Choose Demo:

Choose Layout:

Choose Version

Light Dark Arabic

Background Pattern

https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/congruent_outline.png https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/footer_lodyas.png https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/logo_x_pattern.png https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/restaurant_icons.png https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/skulls.png https://www.brand-success.co.uk/wp-content/themes/rockox/demo/images/swirl_pattern.png

These Color Skins are included inside the theme, and also you can easily create your own one! There are unlimited possibilities!