Brand Fans Archives - Brand Success

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

6 proven steps to strengthen your brand’s proposition

Crafting your brand and enhancing its proposition – where to begin? Being the best solution for specific customers or audiences is a great place to start. But who? And how? Here’s a proven process… Step 1. Identify the most valuable customers for your brand The most valuable customers should not be considered as one group […]

Strong business brands – create customers 13 times more likely to purchase. Now that’s worth having!

“All successful businesses need a strong brand.” – Karen Brady. Yes, that’s ALL businesses – yours included! Why did she say this? Karen has experienced at first hand, the frustration of trying to grow businesses without a strong brand and a clear sense of purpose. This is what drove her, personally, to re-define weak […]

6 Tips on how to create a Brand Strategy to deliver 10x, not +10% growth!

Given the choice of ‘pushing on an open door’ or ‘pushing water up hill’, what would you choose? I imagine that most of you will go for the open door, especially if the outcome is likely to be better. Defining a strategy to create +10% growth can often feel like pushing water up hill. But […]

Brand Fans – who are they and why are they vital to the success of your business?

Think about what defines a fan and you’ll probably immediately think about enthusiastic, passionate followers of sport, music, celebrities. But it’s a term that is increasingly becoming associated with brands. Brand fans are the customers/clients who have been surprised or delighted by what a business has done for them, to the extent that they will […]