Tag: lifetime value
How to stay ‘on-strategy’ – 5 tips for success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

5 steps to attract, create and retain super-high value customers

We all know that customers who recommend your brand to others are valuable to your business. If these customers strongly recommend your brand to others, then it has done something for them that they love. So, I call these customers Brand Fans. Typically, they are the least sensitive to the prices your brand charges and […]

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Create brand fans for business growth | Branding Agency | Brand Success. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Brand Fans – who are they and why are they vital to the success of your business?

Think about what defines a fan and you’ll probably immediately think about enthusiastic, passionate followers of sport, music, celebrities. But it’s a term that is increasingly becoming associated with brands. Brand fans are the customers/clients who have been surprised or delighted by what a business has done for them, to the extent that they will […]

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