Tag: Air New Zealand
Air New Zealand plane. Brand Consultant, Brand Consultancy, Customer Experience, Customer Loyalty, Surrey, London

Air New Zealand compensation – A lesson in creating brand advocates

Hats off to Air New Zealand on two counts… 1. The airline has just been recognised as having the best safety record in the world. Bravo! 2. The airline truly understands how to create brand advocates out of a negative customer experience situation. Commendable! What happened? An aeroplane bound for Auckland from Hawaii has been […]

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